Whats wrong with this billboard?

Nak Putih billboard had catch the society's attention by putting their billboard along the roadside in order to promote their product. This is called as one of the marketing strategies. For what i can see, the billboard actually is not good to be called as the way on how they want to promote their product because the advertisement does not give the society the actual information for their product Nak Putih.

Beside, the model of the billboard is a man who is wearing a songkok. To be honest, not all the man insist to be white and fair. To have a fair skin is very synonym and common to the woman. The second thing is, they put the billboard in inverted way and i don't really understand what is their motive by putting the billboard into that way. If this billboard was made to attract and catch people attention, they succeed because this billboard has gone viral due to the arrangement :)